For: Kakao Games Europe
Roles: Community Lead, Partner Manager, Stream Manager
Period: 2021 - 2023
Software/Apps: Company-owned game tool, SteamOS, Google Workspace, Adobe Photoshop, Adobe Illustrator, Sprout Social, Instagram, Twitter, Youtube, TikTok, Discord, Jira, Slack

Eternal Return is best described as a MOBA with a Battle Royale ruleset. Eighteen people are dropped on an island and only one can remain. Besides providing feedback/suggestions to the development studio and engaging with the game's community, I created the community strategy upon launch, maintained it until the end of 2022, and led the community team. Part of this project had me reinventing the games' Partner Program for Twitch/Youtube/TikTok, introducing a system where the community can set up community tournaments for rewards, and a fanart program

Milestones

  • Responsible for community plan, event plan, and partner plan during the launch of sub-mode 'Cobalt Protocol', making the game more visible across platforms like Twitch, YouTube, and TikTok, as well as boosting the game's Early Access version to 20.000 concurrent players.

Partner program

  • Setting up guidelines for Twitch streamers/Youtubers/TikTokers to join our Partner Program with monthly rewards and content sharing through social media.
  • Collecting monthly statistics on partners for retention rate and KPI purposes.
  • Organizing partner-exclusive online events like esports tournaments and holiday specials.
  • Improving monthly rewards to keep partners and other content creators excited.
  • Examples below.

First step to set up a 4th of July event for Twitch streamers.

First step to set up a 4th of July event for Twitch streamers.

 

Organizing an esports tournament for partners.

Organizing an esports tournament for partners.

 

Live Streams & Events

  • Conceptualizing and preparing the content program for multiple live streams and events.
  • Directing several live streams.
  • Joining live stream segments.
  • Examples below.

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My ‘Skin to win’ concept coming together.
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Directing a whole esports tournament, keeping track of time, player lobbies, and crew involved with the live stream.

 

CONTENT PROGRAMS

  • Introduced a Community Tournament Program, enabling players to submit tournaments they plan to organize in exchange for supportive rewards like in-game currency.
  • Introduced a Fan Art Program, rewarding artists for their work and posting it on social media while crediting them.
  • Supporting community initiatives like game-themed quizzes and evenings where players queue up together for Ranked gameplay.
  • Examples below.

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Fan art submission posted on social media
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Supporting a community initiative to promote Ranked gameplay with in-game rewards

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Supporting tournaments with prizes.

Player Engagement

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Community enjoying me joining their games

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Players making jokes about me losing a game against them easily

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Colleague denied by player as a joke, naming me as better alternative